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Helen Burrell

Design a new brand identity for an accomplished fine jewellery designer and goldsmith.

Helen came to me looking to overhaul her identity and publicity materials as she felt it wasn’t a true representation of the quality of her work. As Helen’s jewellery is all made by hand, I developed a hand drawn mark based on an H letterform, featuring intricate details seen in some of her jewellery designs. Working with Helen, I developed language to use alongside the identity, such as ‘Fine Jewellery Maker’ and ‘Meet the Maker’.

I visited Helen in her workshop to photograph her creating some jewellery pieces. I focused in her hands to create really authentic imagery which express the handmade quality of her work. 

I prototyped a selection of packaging materials including bags, boxes, and ribbons, which would meet customer expectations of how fine, handcrafted jewellery should be presented. Additionally, I explored a variety of different signage and way-finding options for Helen’s workshop in Melbourne, Derbyshire.

The Deliverables

  • Branding and positioning
  • Business stationery
  • Packaging suite
  • Photography
  • Signage and wayfinding